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Privacy Policy

Privacy Policy

Last updated: 30 January 2026

preview.premium4less.com is operated by Premium4Less Limited, a company registered in England and Wales
(Company Number: 16223193).

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

  1. Who We Are
  • Data Controller: Premium4Less Limited
  • Trading Name: preview.premium4less.com
  • Contact Email: marketing@preview.premium4less.com
  1. What Personal Data We Collect

We may collect and process the following personal data when you use our website or place an order:

  • Full name
  • Billing and delivery address
  • Email address and telephone number
  • Order details and purchase history
  • Payment confirmation details (we do not store card information)
  • IP address and basic website usage data
  1. How We Use Your Data

We use your personal data to:

  • Process and fulfil customer orders
  • Arrange delivery through third-party fulfilment partners
  • Communicate with you regarding your order or enquiry
  • Provide customer support
  • Improve our website, services, and customer experience
  • Comply with legal, regulatory, and accounting obligations
  1. Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Contract – to fulfil orders you place with us
  • Legal obligation – for record-keeping and compliance
  • Legitimate interests – fraud prevention and service improvement
  • Consent – where you have opted in to receive marketing communications
  1. Sharing Your Data

To operate our business and fulfil customer orders, we may share relevant personal data with trusted third parties, including:

  • Payment processors
  • Third-party fulfilment and delivery partners
  • Website hosting and ecommerce platform providers
  • IT, security, and analytics service providers

These third parties only receive the personal data necessary to perform their services and are contractually required to process it securely and in accordance with data protection laws.

Some fulfilment partners may be located outside the UK. Where this occurs, appropriate safeguards are used to protect personal data.

  1. International Data Transfers

Some of our suppliers and service providers may be located outside the UK or the European Economic Area (EEA). Where personal data is transferred internationally, appropriate safeguards are used to ensure your data remains protected.

  1. Data Retention

We retain personal data only for as long as necessary:

  • Order and accounting records: up to 6 years
  • Marketing data: until you withdraw consent or unsubscribe
  1. Your Rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (where legally permitted)
  • Restrict or object to processing
  • Withdraw consent for marketing at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)
  1. Cookies

Our website uses cookies to ensure proper functionality and to analyse website traffic. You can manage or disable cookies through your browser settings.

  1. Contact Us

For any privacy-related questions or requests, please contact us at:

Email: marketing@preview.premium4less.com